Brookdale Senior Living Senior Director of Sales and Marketing in Gastonia, North Carolina


Mid-Atl North Sales-DIV Gastonia, NC 28054

Job #: SMDNgastNC6254

We"re passionate about serving seniors are you? Now"s your chance to build your leadership sales career with us.

Brookdale./Bringing new life to senior living.


Your responsibilities:

  • Maintains and/or improves upon the occupancy level of the assigned communities in accordance with the marketing and business plans. Utilizes established sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.

  • Utilizes sales processes, systems, and forms for external and internal sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.

  • Coordinates with the business development coordinator/director on a weekly basis regarding joint business development efforts of assigned communities to meet or exceed the established goals for professional leads as set by the community marketing plan. Contacts local sources including legal and financial professionals, senior organizations, appropriate special interest groups, hospital discharge planners, skilled nursing facilities, retirement communities, clergy medical insurance providers, and other local community contacts that are not part of the business development coordinator/director referral contacts. Manages the business development activities noted above in the absence of business development associates.

  • Develops and maintains relationships with and generates leads through residents, family, and professional referral sources on a weekly basis. Provides information and conducts presentations about services and programs, market advantages, availability, and other relevant information to meet the needs of prospective referral sources and community groups.

  • Plans, coordinates, and implements monthly prospect and/or referral source activities and events as specified by the community marketing plan, Executive Director, and Regional Sales management. Follows up and executes sales processes with all leads from events.

  • Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals. Researches and provides recommendations for content and delivery of brochure media that promotes community services. Adheres to procedures in development of advertising materials by working with Brookdale"s Creative Services group.

  • Monitors conversion ratios regarding Business Development calls to direct referrals, prospect calls, and tours, and collects and analyzes data to prepare weekly and monthly reports. Provides frequent sales performance issue information to Regional Sales management.

  • Maintains working knowledge of the lead management system and uses it to maximize sales effectiveness.

  • Supervises the activities of the Marketing Coordinator and/or Sales Counselor to achieve the desired results of the community marketing and business plans (when applicable, depending on community size, structure, and resident population).

  • Coordinates joint business development activities involving communities in the cluster market (i.e. smaller portfolio of communities, usually in close proximity). Coordinates activities with other Sales & Marketing Managers and Sales & Marketing Directors as appropriate.

  • Provides coaching and training for sales activity in communities in the cluster market and monitors results. Assists the cluster market communities in the development of marketing plans and in the effective execution of these plans.

*Required skills and qualifications:

  • Bachelor"s degree in marketing, business, or related field from an accredited college or university is preferred

  • A minimum of three years sales experience, preferably in the retirement industry or medical or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads is required.

  • Successful sales experience preferably including strong business development.

  • Senior living or healthcare experience a plus - but can also be in other relationship driven industries.

  • Frequent car travel requires the incumbent to possess and maintain a valid driver"s license.

  • Has an advanced knowledge of the organization, industry, and a functional discipline. Extensive understanding of technical areas gained through experience and used to complete and/or oversee assignments.

  • Knowledge of Medicare and Medicaid regulations to include applicable processes for the product line(s) being sold. Knowledge of state regulations impacting or directing the delivery of services is required.

/Brookdale is the largest senior living solutions company in the country, with 1,000+ communities in 46 states serving 110,000 residents around the country. That translates to lots of career opportunities for you! We offer independent living, assisted living, Memory Care, skilled nursing, continuing care retirement, in-house therapy, hospice, home health, and personalized living./

If you"re a Brookdale associate, please consider referring someone though the Good People Program!

Brookdale is an EOE-(Equal Opportunity Employer) and drug-free workplace.

Brookdale offers a number of benefits to full-time associates including, but not limited to: medical, dental, vision, disability, life, paid time off, educational reimbursement. All associates, age 21 and older, are eligible to participate in the 401(k) retirement savings plan.